Chris Sotraidis
Just Do It. An Overview of Nike’s web3 Strategy
TL;DR: Nike is dominating in web3, releasing a number of popular collections NIKELAND is the best example of a working metaverse for a...
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Chris Sotraidis
- Jul 21, 2022
- 14 min
The State of NFT Ticketing: Mega Report in 2022
TL;DR: Ticketmaster’s privacy concerns, holdbacks, restrictions on resale, and market dominance must be addressed as soon as possible...
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Chris Sotraidis
- Jul 18, 2022
- 7 min
An Overview of Coca-Cola's Entrance Into web3
Coca-Cola has an active web3 presence, and the brand is making a point to consolidate customer online experiences with their proprietary...
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Chris Sotraidis
- Jul 14, 2022
- 7 min
An Overview of Liquid Death's Entrance Into web3
Overview Liquid Death has an active web3 presence, and the brand has differentiated itself from other traditional bottled water companies...
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Chris Sotraidis
- Jul 12, 2022
- 6 min
An Overview of Gucci's Entrance Into web3
Gucci has an active web3 presence, becoming a clear new benchmark for luxury brands engaging online. As consumer patterns of consumption...
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Chris Sotraidis
- Jun 17, 2022
- 3 min
Airdrops and Marketing 101
Blockchains have exploded in popularity over the past few years, and there are a lot of cryptocurrency enthusiasts out there who are...
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